[ Blog ]
[ ∙ ]Category
Writing on Performance.
3 posts on Performance — practical notes from building modern websites and software for real businesses.
[ 01 ]fast-loads-slow-clicks-why-inp-is-the-performance-metric-business-owners-should-care-about.md
Performance
Fast Loads, Slow Clicks: Why INP Is the Performance Metric Business Owners Should Care About
A plain-English guide to Interaction to Next Paint (INP): why fast-loading pages can still feel broken, what causes slow clicks, and how to fix the interactions that cost leads.
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[ 02 ]why-your-website-is-slow-and-the-real-cost-of-doing-nothing.md
Performance
Why Your Website Is Slow (and the Real Cost of Doing Nothing)
Why most small business websites are slow — render-blocking resources, third-party tags, hydration, server response — and what slowness actually costs in conversions.
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[ 03 ]image-optimization-for-the-web-formats-sizes-and-the-cdn-question.md
Performance
Image Optimization for the Web: Formats, Sizes, and the CDN Question
A practical guide to image optimization for small business sites in 2026 — AVIF vs WebP vs JPEG, responsive srcset, image CDNs, and Lighthouse impact.
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