Sirius Canine Fertility

Sirius Canine Fertility needed more than a visual refresh. The business needed a better public website and a private operating system for a workflow that is unusually specific: veterinary fertility services, stored semen, customer records, dog records, collections, shipments, inventory history, and documents that customers still need to understand.

The public side of the project started with structure. We went through every service page, reorganized the URLs, created the redirect plan, expanded thin service content, improved on-page SEO, and added schema so the site had a stronger technical foundation. The goal was not just to make the site look newer. It needed to explain the services clearly, help search engines understand the business, and give customers more confidence before they ever logged in.

The private side became the bigger operational win. Instead of forcing customers and staff to rely on PDFs alone, the dashboard gives each customer a live profile. Admins can add dogs to that profile, connect collections to those dogs, and track shipments and logs so the inventory record shows where stored semen has gone and what is currently available. Important fields are calculated automatically, which reduces manual checking and makes the record easier to understand.

The admin experience was also rebuilt around Sirius's real workflows. Staff can create customer profiles, manage records, generate PDFs, and handle customers who do not have an email address. That last detail matters because real businesses have edge cases that generic software ignores. The portal had to work for how Sirius actually serves customers, not just for the cleanest possible signup flow.

The result is a website and dashboard that support both sides of the business. The public site is clearer, faster, more structured, and more search-friendly. The portal gives customers a useful view of their stored semen information, and it gives staff a central system for the work they were already doing across documents, records, and manual updates.

Beyond the website and software, the project pulled in the rest of what Sites That Grow offers as a full-service partner. We migrated Sirius off GoDaddy, saving them hundreds of dollars a month, and moved their email accounts off GoDaddy and onto Microsoft directly so they were no longer locked in. We ran a security audit on the existing site and fixed the flaws we found in the new build. We continue to provide hands-on IT support — answering questions about spam and phishing emails, recommending what kind of computer to buy for a specific operational need and whether the price was right.

We also helped Sirius look at the bigger picture. The business sits on a body of operational data that almost no one else in the industry has, and we developed a game plan to turn that data into a product offering that sets Sirius apart from generic competitors. The work is no longer just a website and a dashboard — it's a foundation for what the business can become next.