Writing on Conversion.
5 posts on Conversion — practical notes from building modern websites and software for real businesses.
Landing Page vs Homepage: When to Use Each (and Why It Matters)
When to send paid traffic to a landing page vs a homepage: message match, single CTA, audience temperature, and the conversion cost of getting it wrong.
Website Form Design Best Practices: Fewer Fields, More Leads
A practical guide to web form design for small businesses: cut fields, write better errors, use autocomplete, and turn more visitors into qualified leads.
Conversion-Focused Landing Page Design: Patterns That Actually Convert
Concrete landing page patterns that help small businesses turn more visitors into leads, including hero clarity, single CTAs, social proof, and form design.
Mobile-First Design: Why Your Mobile Site Decides Whether You Get the Sale
Most service business websites lose mobile visitors before they reach the contact form. Here is what mobile-first design actually means and what to fix first.
Website Trust Signals: 12 Things That Increase Conversions Without Redesigning
A practical checklist of website trust signals small businesses can add to an existing site to increase conversions without a full redesign or rebuild.