Field notes & essays.
Working notes, lessons, and the occasional opinion — from building websites, software, and AI systems for real businesses.
The full archive.
Every post, in chronological order.
AI Automation Workflows for Service Businesses: What to Automate First
A practical guide to choosing the first AI automation workflows for a service business, with examples for leads, follow-up, reviews, quoting, and admin.
Core Web Vitals in 2026: Page Speed Strategies That Move Rankings
What Core Web Vitals (LCP, INP, CLS) mean in 2026, why Google uses them as a ranking signal, and the page speed fixes that actually move small business rankings.
Schema Markup for Small Business Websites: A Practical Guide
A practical guide to schema markup for small business websites. Which schema types matter most, how to implement structured data, and how to test it.
Conversion-Focused Landing Page Design: Patterns That Actually Convert
Concrete landing page patterns that help small businesses turn more visitors into leads, including hero clarity, single CTAs, social proof, and form design.
Mobile-First Design: Why Your Mobile Site Decides Whether You Get the Sale
Most service business websites lose mobile visitors before they reach the contact form. Here is what mobile-first design actually means and what to fix first.
Website Trust Signals: 12 Things That Increase Conversions Without Redesigning
A practical checklist of website trust signals small businesses can add to an existing site to increase conversions without a full redesign or rebuild.
When to Build Custom Software vs Buy Off-the-Shelf SaaS
A practical decision framework for small businesses choosing between building custom software and buying SaaS like Monday, Notion, Airtable, or Pipedrive.
Internal Business Tools That Pay for Themselves in 6 Months
Practical examples of internal tools small service businesses build to recoup investment in under six months, with ROI math and what actually works.
Stripe Integrations for Service Businesses: Beyond Just Payments
What service businesses can do with Stripe beyond accepting cards: subscriptions, payment links, the customer portal, Connect, and dunning that recovers revenue.