Writing on SEO.
10 posts on SEO — practical notes from building modern websites and software for real businesses.
Google Search Console: The Five Reports Every Business Should Check Monthly
The five Google Search Console reports every small business should check monthly: Performance, Pages, Core Web Vitals, Sitemaps, and Manual Actions — with concrete actions.
Link Building for Local Service Businesses That Actually Works
Honest link building for local service businesses. Local PR, sponsorships, HARO, partnerships, niche directories, and guest posts done the right way.
Content Strategy for Small Businesses Without a Marketing Team
A realistic content strategy for small businesses with no marketing team. Pillar pages, topic clusters, publishing cadence, repurposing, and when to outsource.
On-Page SEO Checklist 2026: What Still Actually Matters
An on-page SEO checklist for 2026. Title tags, meta descriptions, headings, internal links, entity coverage, and helpful content updates — what still moves rankings.
How to Do Keyword Research for a Service Business Website (Without Guessing)
A practical keyword research process for service businesses. Search intent, local modifiers, free tools, and competitor gap analysis — without paid software or guesswork.
Technical SEO Audit Checklist for Small Business Websites
A practical technical SEO audit checklist for small business sites. Covers crawlability, indexability, sitemaps, robots.txt, redirects, canonicals, and log file basics.
Local SEO for Service Businesses: How to Rank in Your Service Area
A practical local SEO guide for service businesses. Rank in your service area with Google Business Profile, location pages, citations, schema, and reviews.
SEO-Friendly Website Redesign Checklist for Small Businesses
A practical website redesign checklist for small businesses that need a better site without losing rankings, leads, or the pages that already work.
Core Web Vitals in 2026: Page Speed Strategies That Move Rankings
What Core Web Vitals (LCP, INP, CLS) mean in 2026, why Google uses them as a ranking signal, and the page speed fixes that actually move small business rankings.
Schema Markup for Small Business Websites: A Practical Guide
A practical guide to schema markup for small business websites. Which schema types matter most, how to implement structured data, and how to test it.