Writing on SEO.
8 posts on SEO — practical notes from building modern websites and software for real businesses.
Content Strategy for Small Businesses Without a Marketing Team
A realistic content strategy for small businesses with no marketing team. Pillar pages, topic clusters, publishing cadence, repurposing, and when to outsource.
On-Page SEO Checklist 2026: What Still Actually Matters
An on-page SEO checklist for 2026. Title tags, meta descriptions, headings, internal links, entity coverage, and helpful content updates — what still moves rankings.
How to Do Keyword Research for a Service Business Website (Without Guessing)
A practical keyword research process for service businesses. Search intent, local modifiers, free tools, and competitor gap analysis — without paid software or guesswork.
Technical SEO Audit Checklist for Small Business Websites
A practical technical SEO audit checklist for small business sites. Covers crawlability, indexability, sitemaps, robots.txt, redirects, canonicals, and log file basics.
Local SEO for Service Businesses: How to Rank in Your Service Area
A practical local SEO guide for service businesses. Rank in your service area with Google Business Profile, location pages, citations, schema, and reviews.
SEO-Friendly Website Redesign Checklist for Small Businesses
A practical website redesign checklist for small businesses that need a better site without losing rankings, leads, or the pages that already work.
Core Web Vitals in 2026: Page Speed Strategies That Move Rankings
What Core Web Vitals (LCP, INP, CLS) mean in 2026, why Google uses them as a ranking signal, and the page speed fixes that actually move small business rankings.
Schema Markup for Small Business Websites: A Practical Guide
A practical guide to schema markup for small business websites. Which schema types matter most, how to implement structured data, and how to test it.